? Send a Thank you email after registration:
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didn’t attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
? You can share your upcoming events and webinar plans with your LinkedIn connections and groups. Post messages in your status, so your connections can learn about your webinar and register.
? Make sure that your team members regularly update posts related to the webinar, so your audience will remain connected with the event. Encourage your audience, so they become the part of the conversation.
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
Try to make a convincing invitation to drive registration. Don't give them a reason to feel like your invitation is a corporate "fill in the blank" form. Target a specific segment and make a personal connection, so you can retain them longer.
To enhance remarketing efforts, you can target your audience according to their interest and demographics. It also helps get better rates of conversion by targeting the correct audience. It allows the host to create a list of leads and reach them at any time.
? Host a live webinar during product launch:
? You can efficiently customize your webinar page through available event themes, or by uploading videos associated with the webinar to gather more participants.
Today, many online businesses completely rely on webinars for reaching their target audience, brand recognition and generating new leads. Hosts can make use of social media to engage clients during the webinar itself.
? Schedule your webinar properly:
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.