Audience demand new, engaging, high quality content. Itís important for hosts to re-examine their webinar strategies to maximize the impact of their webinar programs and deliver the biggest ROI.
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
If you have a great product, then you can sell it by hosting a live webinar. If the host or presenter has complete knowledge of the product, then itís a double advantage, because they can resolve any issues the registrants have with the product during the live webinar and build trust with the attendees.
? Set registration and attendee goals:
If you have a company blog, it can be the best place to announce your webinar. Through blogs, you can target your audience by discussing how to register for the webinar and the webinar content itself.

If you are about to launch a product, hosting a live webinar for this could be very beneficial to promote the product with your attendees. Launch Ė week webinars can be a great way to introduce your product and you can give them free content, sell products or programs.


Use mobile technology for your webinar, so your audience doesnít have to go to their desktop to view the webinar. They can access it from anywhere. Maximize the impact of your webinar by using the best platform for holding live webinars.
You can involve sponsors in your webinars to make money from sponsored ads and announcements which run in between of your webinars. It can be very beneficial when you are attracting larger audiences through your webinars.
Take time to craft your marketing copies for your webinar. This copy can also become part of your landing page and other marketing tools. The title and content of your webinar copy should describe each and every detail about the webinar, like what the attendees would gain from this webinar, etc.
? Have an attractive and efficient topic:
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
? Make sure that your team members regularly update posts related to the webinar, so your audience will remain connected with the event. Encourage your audience, so they become the part of the conversation.
? Embed your eventís recording on your official page, so your clients and fans can view and comment on it.
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
Be sure to allow time at the end of the webinar for taking questions that your audience can submit throughout the webinar. The Q&A provides a great opportunity to engage your audience and give additional insight to what you have previously discussed, as well as related topics that are of interest to the audience.
×