? Use Webinar tools:
? Create a compelling invitation:
How to get traffic towards your webinar
People attend webinars for the quality content they will be receiving from it. Don’t dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.
? Conduct polls to gain instant reviews:
? You can invite people manually using the Invite more button under the Viewers section, which can be found at the bottom right of the page.
? Don’t forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
There are many strategies you can follow to generate leads with a webinar:
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Make a landing page:
Hold a specifically designed campaign drive for generating referrals. Satisfied customer are the best place to get more referrals for your webinar.
? Send a Thank you email after registration:
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.