Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.
Everything has been done, now you need to make an operative landing page to hold your prospects. Keep it simple, so more people can sign up for your webinar.
There are many strategies you can follow to generate leads with a webinar:
? Don’t forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
? Create an agenda and stick with it:
The tips above help easily market your webinar through various social media platforms.
? At the signup or registration process, ask registrants to give their twitter handle and other contact information, so you can monitor what they are saying about your firm.
An important promotion tactic is email marketing. Inform your subscribers or email list about the upcoming webinar at least seven days before you go live.
Webinars are the most efficient and highly effective tool for marketing. It is a powerful sales tool and the best way of providing all types of information to concerned people.
? Take advantage of webinar handouts:
It is really difficult to get an audience to be a part of your webinar. You always need to look for a topic from your niche that is trending to be able to capture the attention of a large audience. Do some research and look for customer problems. Be relevant and informative with your webinar topic to encourage more people to attend your webinar.