If you have a company blog, it can be the best place to announce your webinar. Through blogs, you can target your audience by discussing how to register for the webinar and the webinar content itself.
You can involve sponsors in your webinars to make money from sponsored ads and announcements which run in between of your webinars. It can be very beneficial when you are attracting larger audiences through your webinars.

webinar don't always attend the webinar. Adopt measures to convert these registrants to attendees.

How to generate leads with a webinar
As soon as a person register for your webinar, send them a thank you mail and a confirmation mail. Sending this is not only good manners, but will also help get a confirmation from the registrant side.
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