In many ways, a webinar is only as good as the tools you use to produce it. It starts with choosing the right webinar software. There are a ton of webinar tools out there to choose from and selecting the one thatís right for you comes down to capabilities, preferences and cost. Once you know what you need most from the software, choose the one that best aligns with your needs.
? Have an attractive and efficient topic:
? Offer something special:
How affiliates can take advantage of webinar marketing
Social media provides the best platform to share your webinar, gain more leads, increase net registrations and signups for your webinar. Social media allows you to extend conversations after the event, as well.
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
? Make a landing page:
? Select the appropriate day and time for hosting a webinar:
? Create an informational landing page:
Webinars are the cost effective alternative available for in-person meetings and allows firms to increase their reach to large target audiences. Webinars help nurture existing relationships, generate leads, drive sales, etc.
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
? Focus on your CTA:
Use mobile technology for your webinar, so your audience doesnít have to go to their desktop to view the webinar. They can access it from anywhere. Maximize the impact of your webinar by using the best platform for holding live webinars.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Renew and improve webinar techniques:
? Run a free promotional webinar:
Webinar marketing with social media
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
To gain the trust of an audience, you can conduct polls, measure the market and make adjustments according to demand. These polls will help gain feedback from your registrants about your products and services, and get important information to make decisions.
Include Q&A sessions and other discussions as a perk for your membership sites. You can also organize paid Q&A sessions for your audiences with you or other experts associated with you.
You can also market affiliate products during your webinar and earn money by each sale made during the webinar. During the webinar, a presenter speaks on the decided topic and can give the sales page of the affiliate at the end.
How to get traffic towards your webinar