? Nurture your leads:
Guide and show attendees where they should click to earn benefits from the webinar. This will help bring more clicks to your landing page by appropriate CTA defining.
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
An on-demand presentation is a pre-recorded webinar which can be viewed by your audience any time they'd like. Unlike webinars, on-demand presentations do not require a large number of internal links.
? You can efficiently customize your webinar page through available event themes, or by uploading videos associated with the webinar to gather more participants.
? Craft your copies:
Webinar marketing with social media
? Have an attractive and efficient topic:
Highlight the topics that will be covered and let participants know when youíll be holding the Q&A portion of the webinar. Follow the agenda closely and stay on track. If you have more than one speaker, make sure they know when their turn is. Let the participants know who the moderator is. It is the moderatorís job to keep everyone on track, so make sure you choose the right person for the job.
? Run a free promotional webinar:
While crafting your marketing strategies focus on your CTA, because it helps grab the interest of your clients. Use appealing calls to action to grab the attention of your target audience.
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
These paid Q&A webinar sessions can be held weekly or monthly with experts. Leave time for attendees to ask questions to build a quality relationship and fulfill the purpose of your session.
? Finalize a topic:
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
? Make sure that your team members regularly update posts related to the webinar, so your audience will remain connected with the event. Encourage your audience, so they become the part of the conversation.
? At the signup or registration process, ask registrants to give their twitter handle and other contact information, so you can monitor what they are saying about your firm.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Send an email:
As soon as a person register for your webinar, send them a thank you mail and a confirmation mail. Sending this is not only good manners, but will also help get a confirmation from the registrant side.
Webinars also allow marketers to present live, as well as recorded webinars for their audiences. The major advantage of hosting a live webinar is that host can engage and interact live with the audience attending the webinar, and that will increase the chance of gaining leads. It gives attendees the possibility to ask questions, see live demonstrations, and take part in live polls.
? Set registration and attendee goals:
? Renew and improve webinar techniques:
? Select the appropriate day and time for hosting a webinar:
Remarketing allows you to re-engage with visitors which are no longer active on your website. Remarketing helps regain your previous prospects and reduces losses.
? Schedule your webinar properly:
To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
? Marketing of affiliate products: