Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
? Use Webinar tools:
How to generate leads with a webinar
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.

? Select the appropriate day and time for hosting a webinar:
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
Tips to make your webinar more successful
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