Promotional webinars, if used efficiently, are the most effective tool for marketing your upcoming product. You can host promotional webinars that incorporate the pitch of your upcoming product or services.
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
? Have an attractive and efficient topic:
? Conduct a live Q&A session:
? Donít forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
If you are targeting global audiences, it is required to schedule your webinar during the right time, so the audience can enjoy a live webinar without any hassle.
To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
? Set registration and attendee goals:
? Get sponsors:
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.

? When to go for on-demand presentations:
LinkedIn:
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
? Embed your eventís recording on your official page, so your clients and fans can view and comment on it.
page. Use your company profile to promote this by updating statuses related to it.
? Increase the impact of your webinar content after the event:
? Send follow up emails:
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.

Your audience is becoming mobile and sophisticated. They want new content, as well as new ways through which they can stick to the webinar. For this you need to revise your webinar techniques.
For a webinar host, content and attendees are the biggest concerns whenhosting a webinar. Both host and attendees can be from anywhere on the globe for a webinar.
? Marketing Automation to Reactivate Old Leads:
? Schedule your webinar properly:

? Set registration and attendee goals:

Webinars are the cost effective alternative available for in-person meetings and allows firms to increase their reach to large target audiences. Webinars help nurture existing relationships, generate leads, drive sales, etc.

start on time. Itís equally important that you end on time as well. If your webinar is taking too much time, continue the webinar in your next sessions.
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