In many ways, a webinar is only as good as the tools you use to produce it. It starts with choosing the right webinar software. There are a ton of webinar tools out there to choose from and selecting the one thatís right for you comes down to capabilities, preferences and cost. Once you know what you need most from the software, choose the one that best aligns with your needs.
Promotional webinars, if used efficiently, are the most effective tool for marketing your upcoming product. You can host promotional webinars that incorporate the pitch of your upcoming product or services.
? Use the right tools and equipment:
? Create a compelling invitation:
Today, many online businesses completely rely on webinars for reaching their target audience, brand recognition and generating new leads. Hosts can make use of social media to engage clients during the webinar itself.
When planning, set registration and attendee goals to inspire you, and measurements should be taken accordingly. People registering for the
? Create an informational landing page:
If you have a great product, then you can sell it by hosting a live webinar. If the host or presenter has complete knowledge of the product, then itís a double advantage, because they can resolve any issues the registrants have with the product during the live webinar and build trust with the attendees.
present their products and services to targeted groups, so they can generate interest in their brand and their audience can get some benefits from it.
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
page. Use your company profile to promote this by updating statuses related to it.
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
? Increase Conversion Rates:
To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
To gain the trust of an audience, you can conduct polls, measure the market and make adjustments according to demand. These polls will help gain feedback from your registrants about your products and services, and get important information to make decisions.
? Create a compelling invitation:
Use mobile technology for your webinar, so your audience doesnít have to go to their desktop to view the webinar. They can access it from anywhere. Maximize the impact of your webinar by using the best platform for holding live webinars.
Send reminder mails to registrants in order to remind them of the webinar. It will allow them to schedule their work accordingly and would help you get the maximum number of people for your webinar.
Take time to craft your marketing copies for your webinar. This copy can also become part of your landing page and other marketing tools. The title and content of your webinar copy should describe each and every detail about the webinar, like what the attendees would gain from this webinar, etc.
? Conduct polls to gain instant reviews:
Everything has been done, now you need to make an operative landing page to hold your prospects. Keep it simple, so more people can sign up for your webinar.
Tips to make your webinar more successful