webinar don't always attend the webinar. Adopt measures to convert these registrants to attendees.
Webinars are one of the best ways for content management. Your audience prefers webinars, because they are getting information and high quality content from them. Webinars are an essential communication tool for generating demand, building customer loyalty, driving website traffic, increasing brand awareness, generating leads, and providing ongoing customer education.
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
? Set registration and attendee goals:
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
? Create a landing page:
? Q&A sessions:
To gain the trust of an audience, you can conduct polls, measure the market and make adjustments according to demand. These polls will help gain feedback from your registrants about your products and services, and get important information to make decisions.
Once you have invested in resources, subject experts, promoting and hosting the webinar, it is the time to increase its impact over your target audience. A high quality webinar recording is the best way to generate a high return on investment for a webinar.
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
While crafting your marketing strategies focus on your CTA, because it helps grab the interest of your clients. Use appealing calls to action to grab the attention of your target audience.
? Offer something special:
? Why you should use a webinar:
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
Email is by far the best option to send thank you notes and reminders to the person who signs up for the webinar. Set an email automation for those who sign up for the webinar, add your product benefits in the email and give them a little introduction about what you are going to serve them during the webinar. Also, email is the way to make your prospect feel important
Try to make a convincing invitation to drive registration. Don't give them a reason to feel like your invitation is a corporate "fill in the blank" form. Target a specific segment and make a personal connection, so you can retain them longer.
? Donít forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
Take time to craft your marketing copies for your webinar. This copy can also become part of your landing page and other marketing tools. The title and content of your webinar copy should describe each and every detail about the webinar, like what the attendees would gain from this webinar, etc.
? Start on time and end on time: