Nurture your leads by outbound marketing. Marketing automation also helps generate revenue by nurturing inbound leads through outbound marketing techniques.
Make a remarkable landing page on your website and add an eye catchy headline, list your product benefits and use a call to action button. Landing pages influence sales. They help you show who you are and what you are offering. Plus, itís the place from where you get direct traffic and a visitorís complete information via a lead generation form.
? Make sure that your team members regularly update posts related to the webinar, so your audience will remain connected with the event. Encourage your audience, so they become the part of the conversation.
? Embed your eventís recording on your official page, so your clients and fans can view and comment on it.
? Send an email:
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
? Registrants can resolve issues during a webinar:
? Spread the word by blogging:
? Have an attractive and efficient topic:
Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.
Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration
Remarketing of your webinar helps reach your target audience, which earlier was a part of your list. It also allows you to create highly targeted and personalized campaigns to gain high attendance for your webinar.
How to take advantage of remarketing of your webinar
? Promote your webinar:
? Allow time for Q&A: