Promotional webinars, if used efficiently, are the most effective tool for marketing your upcoming product. You can host promotional webinars that incorporate the pitch of your upcoming product or services.

Provide a short video to describe the benefits and what people will learn through your webinar. You can put it on your website, social media, blog and emails.

? You can efficiently customize your webinar page through available event themes, or by uploading videos associated with the webinar to gather more participants.
How to get traffic towards your webinar
To enhance remarketing efforts, you can target your audience according to their interest and demographics. It also helps get better rates of conversion by targeting the correct audience. It allows the host to create a list of leads and reach them at any time.
? Use Webinar tools:
Nurture your leads by outbound marketing. Marketing automation also helps generate revenue by nurturing inbound leads through outbound marketing techniques.
To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Donít forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
Be clear about what you are delivering. Generate an informational landing page and clearly outline all the basic information about your webinar and firm. Also, highlight how attendees will benefit from this webinar.
The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didnít attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
? Registrants can resolve issues during a webinar:
? Conduct polls to gain instant reviews:
Nurture your leads by outbound marketing. Marketing automation also helps generate revenue by nurturing inbound leads through outbound marketing techniques.
This analysis helps gett the list of qualified leads, which in turns helps gain information about these leads. It helps in lead nurturing.

? Develop great content:

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