The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didnít attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
Highlight the topics that will be covered and let participants know when youíll be holding the Q&A portion of the webinar. Follow the agenda closely and stay on track. If you have more than one speaker, make sure they know when their turn is. Let the participants know who the moderator is. It is the moderatorís job to keep everyone on track, so make sure you choose the right person for the job.
Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
? Have an attractive and efficient topic:
As soon as a person register for your webinar, send them a thank you mail and a confirmation mail. Sending this is not only good manners, but will also help get a confirmation from the registrant side.
? Offer something to attract your customers:
Webinar marketing with social media
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
? Marketing Automation to Reactivate Old Leads:
How to take advantage of remarketing of your webinar
? At the signup or registration process, ask registrants to give their twitter handle and other contact information, so you can monitor what they are saying about your firm.
? Choose a relevant topic: