Be clear about what you are delivering. Generate an informational landing page and clearly outline all the basic information about your webinar and firm. Also, highlight how attendees will benefit from this webinar.
Choose an appropriate day and time for hosting a webinar. Look for when you will receive the most traffic. To maximize the attendee rate, experiment with different days and time slots and learn the conversion and attendee rates.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Run a free promotional webinar:
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.