Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.

? It is one of the best ways to get followers to your event. Encourage people to tweet their views and questions related to the webinar. Make sure you monitor the conversation and reply promptly.
? Allow time for Q&A:
Hold a specifically designed campaign drive for generating referrals. Satisfied customer are the best place to get more referrals for your webinar.
? Send reminder mails:

Your audience's time is valuable, so be sensitive to it and honor the time constraints that youíve advertised for your webinar. While itís not uncommon for many webinar attendees to arrive late, itís still best to
? Drive campaigns to generate more referrals:
? Schedule your webinar properly:
The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didnít attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
Audience demand new, engaging, high quality content. Itís important for hosts to re-examine their webinar strategies to maximize the impact of their webinar programs and deliver the biggest ROI.

Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.


Content is the reason people register and attend your webinar, so without great content, either wonít get people to show up or you wonít get them to come back. Carefully select your topic/title/speaker based on your target audienceís interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educationalónot ďsalesyĒóso be sure that you create content that your audience finds helpful and valuable.
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