? Reach Highly Targeted Audiences:
An on-demand presentation is a pre-recorded webinar which can be viewed by your audience any time they'd like. Unlike webinars, on-demand presentations do not require a large number of internal links.
? Brand Awareness:
Webinar marketing with social media

? Marketing Automation to Reactivate Old Leads:


You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.


There are many strategies you can follow to generate leads with a webinar:

? Create a landing page:

The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didn’t attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.


Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Offer something to attract your customers:
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.
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