The process of engaging your target audience has evolved very much with the advancement of technology and methods of promoting. Webinars are one of the most effective ways of engaging a target audience.
page. Use your company profile to promote this by updating statuses related to it.
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
? Create an agenda and stick with it:
When planning, set registration and attendee goals to inspire you, and measurements should be taken accordingly. People registering for the
? Market your webinars through social media:
? Customer engagement tool:
If you are targeting global audiences, it is required to schedule your webinar during the right time, so the audience can enjoy a live webinar without any hassle.
If you have a great product, then you can sell it by hosting a live webinar. If the host or presenter has complete knowledge of the product, then itís a double advantage, because they can resolve any issues the registrants have with the product during the live webinar and build trust with the attendees.
? Create a compelling invitation:
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
? Registrants can resolve issues during a webinar:
How to re-examine your webinar strategy
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Use the right tools and equipment: