Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.

? Send reminder mails:
You can also market affiliate products during your webinar and earn money by each sale made during the webinar. During the webinar, a presenter speaks on the decided topic and can give the sales page of the affiliate at the end.
Webinars help generate sales, gather leads, increase revenue, etc. Webinar marketing builds credibility for your business, but also helps generate revenue for you. The following are the certain ways through which you can generate revenue from Webinars.
Tips to make your webinar more successful
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