As soon as a person register for your webinar, send them a thank you mail and a confirmation mail. Sending this is not only good manners, but will also help get a confirmation from the registrant side.
? Select the appropriate day and time for hosting a webinar:
Look at the things you should consider before organizing a webinar:
While evaluating your webinar strategies, make sure that you take a fresh look at your approach for your webinar, and compare it with your old assumptions to ensure that you are going in the right direction, and it is advantageous to your webinar.
Include Q&A sessions and other discussions as a perk for your membership sites. You can also organize paid Q&A sessions for your audiences with you or other experts associated with you.
There are many strategies you can follow to generate leads with a webinar:
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Send follow up emails:
You can promote your webinar via social media. Post something related to your webinar continuously on social media, so your audience stays connected to your event.
To gain the trust of an audience, you can conduct polls, measure the market and make adjustments according to demand. These polls will help gain feedback from your registrants about your products and services, and get important information to make decisions.
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
Webinars also allow marketers to present live, as well as recorded webinars for their audiences. The major advantage of hosting a live webinar is that host can engage and interact live with the audience attending the webinar, and that will increase the chance of gaining leads. It gives attendees the possibility to ask questions, see live demonstrations, and take part in live polls.
? Offer something to attract your customers:
? Increase Conversion Rates:
Webinars are the cost effective alternative available for in-person meetings and allows firms to increase their reach to large target audiences. Webinars help nurture existing relationships, generate leads, drive sales, etc.