Webinars have become one an important content marketing strategy for customer engagement. Attendees of webinars are getting knowledge in different niches without any effort.

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Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
? Why you should use a webinar:
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration

? Send reminder mails:

There are many strategies you can follow to generate leads with a webinar:
Google+:
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Don’t forget to include twitter hash tags in pre and post emails sent to your participants, and encourage them to do the same.
These paid Q&A webinar sessions can be held weekly or monthly with experts. Leave time for attendees to ask questions to build a quality relationship and fulfill the purpose of your session.
? Increase Conversion Rates:
? Use marketing techniques to increase sales:
? Send a Thank you email after registration:
The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didn’t attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.

? Host a live webinar during product launch:

Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.
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