Traffic or the number of attendees for the webinar should be near or the equal to the limit of attendees allowed for the webinar. For getting targeted traffic towards your webinar, follow these steps:
Include Q&A sessions and other discussions as a perk for your membership sites. You can also organize paid Q&A sessions for your audiences with you or other experts associated with you.
? Reach Highly Targeted Audiences:
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Show a short video:
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
How to get traffic towards your webinar
? Send a Thank you email after registration:
? Offer something to attract your customers:
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
Remarketing of your webinar helps reach your target audience, which earlier was a part of your list. It also allows you to create highly targeted and personalized campaigns to gain high attendance for your webinar.
? When to go for on-demand presentations:
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
As soon as a person register for your webinar, send them a thank you mail and a confirmation mail. Sending this is not only good manners, but will also help get a confirmation from the registrant side.
? Generate new leads:
? Create an agenda and stick with it: