Highlight the topics that will be covered and let participants know when youíll be holding the Q&A portion of the webinar. Follow the agenda closely and stay on track. If you have more than one speaker, make sure they know when their turn is. Let the participants know who the moderator is. It is the moderatorís job to keep everyone on track, so make sure you choose the right person for the job.
Webinars provide many benefits. They help increase sales, convert your prospects into leads, and get your business to new heights. However, hold on
? Have an attractive and efficient topic:
? Brand Awareness:
? When to go for on-demand presentations:
? Increase the impact of your webinar content after the event:
If you donít have an appropriate and attractive topic, it will become really hard to get people to attend your webinar. Select topics that are catchy and define your webinar, so people look for the webinar. While selecting a title, look for the most relevant keywords that can also be used in blogging about the webinar.
? Increase the impact of your webinar content after the event:

? Take advantage of webinar handouts:
? Conduct polls to gain instant reviews:
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.

? Create an informational landing page:
? You can invite people manually using the Invite more button under the Viewers section, which can be found at the bottom right of the page.

? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.

? Marketing of affiliate products:

Guide and show attendees where they should click to earn benefits from the webinar. This will help bring more clicks to your landing page by appropriate CTA defining.
Webinars are the best way to deliver information to people in an easy and convenient manner. It is the best way to feature experts to broadcast your opinion and information to a targeted audience in an effective manner.
When you have consistent attendance for your webinars, sponsored ads and announcements can help you make money by recruiting sponsors for webinars to help cover costs.

There are many strategies you can follow to generate leads with a webinar:


Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.
Webinar marketing with social media
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Market your webinars through social media:

Remarketing allows you to re-engage with visitors which are no longer active on your website. Remarketing helps regain your previous prospects and reduces losses.


Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.

? Send follow up emails:
To increase sales, retain your existing customers and attract leads, create a special offer to showcase in your webinar. Discounts and promotions are a proven tactic to boost sales. It is a common human tendency to be attracted towards anything that benefits them.
The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didnít attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
This help generate leads and every sales made through this webinar can help you earn profits.
? Conduct a live Q&A session:

? Send reminder mails:
Remarketing attracts previous leads to your webinar, which helps prevents losing leads. It also increases the chances of conversions, because previous visitors provide a high potential of conversion.

Remarketing is used to recapture old traffic and prospects who have previously visited the website. Often it happens that people come and visit the website, but they leave the page without purchasing and interacting with you. Retargeting gives you the chance to connect with these customers, again by relevant advertisements placed on your social media, blogs and mobile applications.


Use mobile technology for your webinar, so your audience doesnít have to go to their desktop to view the webinar. They can access it from anywhere. Maximize the impact of your webinar by using the best platform for holding live webinars.
? Use the right tools and equipment:
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