Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.

? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
page. Use your company profile to promote this by updating statuses related to it.
Communicating with your old leads helps build your credibility and revive them as your new prospecting leads for your product or services.
Be clear about what you are delivering. Generate an informational landing page and clearly outline all the basic information about your webinar and firm. Also, highlight how attendees will benefit from this webinar.

Things you need to know before hosting a webinar

? Craft your copies:
? Increase Conversion Rates:
Take time to craft your marketing copies for your webinar. This copy can also become part of your landing page and other marketing tools. The title and content of your webinar copy should describe each and every detail about the webinar, like what the attendees would gain from this webinar, etc.
? Select the appropriate day and time for hosting a webinar:
? Have an attractive and efficient topic:
? If your business has a group on Facebook, make use of this group to post specifics of the event along with the link to the registration

? It is one of the best ways to get followers to your event. Encourage people to tweet their views and questions related to the webinar. Make sure you monitor the conversation and reply promptly.
? Customer engagement tool:
? Choose a relevant topic:
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