present their products and services to targeted groups, so they can generate interest in their brand and their audience can get some benefits from it.
The best way to do so is by extending the reach and lifecycle of the content and getting it in front of attendees and non-attendees, alike. This will give you a second chance to reach registrants who didnít attended the webinar for any reason. It helps create high quality content for your webinar and makes webinar replay effective.
page. Use your company profile to promote this by updating statuses related to it.
Try to attract customers by offering them something in return for registering and attending your webinar. You can run a contest related to the webinar using social media.
Hold a customer survey via email to learn if your previous customers are satisfied. The referrals generated by these customers proves to be solid leads, because they come from a customer who already has experienced your services and products.
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
? Conduct polls to gain instant reviews:
Social media provides the best platform to share your webinar, gain more leads, increase net registrations and signups for your webinar. Social media allows you to extend conversations after the event, as well.
? Create a compelling invitation:
? Marketing of affiliate products:
Webinar handouts offer the ability to share content directly to the attendees and absentees before and after the webinar.
Audience demand new, engaging, high quality content. Itís important for hosts to re-examine their webinar strategies to maximize the impact of their webinar programs and deliver the biggest ROI.
Guide and show attendees where they should click to earn benefits from the webinar. This will help bring more clicks to your landing page by appropriate CTA defining.
? Nurture your leads:
? When to go for on-demand presentations:
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
Be clear about what you are delivering. Generate an informational landing page and clearly outline all the basic information about your webinar and firm. Also, highlight how attendees will benefit from this webinar.
? Send follow up emails:
All of the above help earn profits for your firm through webinars. Webinars helps speed up the process of transitioning prospects into leads and leads into loyal customers.
Use the information gained from marketing automation to reactivate your old leads. Build a list in accordance to their purchase, activity level, website activity level, etc. This information will be helpful in reactivating your old leads.
? Ask your connections to join the webinar and recommend it in their network, so you can gain more signups. Keep your audience connected to your events through regular posts and updates.
? Use the right tools and equipment: