Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
? Host a live webinar during product launch:
? You can also give a preview of your webinar on LinkedIn along with a blog around it, instead of directly promoting the webinar. You can also create sponsored updates and standalone ads to advertise on LinkedIn.
? Show a short video:
? Allow time for Q&A:
? Webinar helps generate a massive following for your brand, and Google+ enables you to host on hangout for free.
Email is an optimal tool for getting more traffic, and segmenting is required for effective email marketing. Donít forget to send a thank you mail after the person signs up for your webinar, and after attending to make them feel that they are important to you.