Once you have recognized these leads, nurture them with follow up through various modes like emails, phone calls, e-newsletters, postal mails, etc.
How to generate revenue from a webinar
Send them invites for your webinars or whitepapers. Send an email regarding it, and wait for their response on it.
To simply run a webinar, there are options available like GoToWebinar, GatherPlace, Freebinar, WebEx and many more. All you need to do is set a date for the webinar and send invitees a link to a sign-up page.
? You can efficiently customize your webinar page through available event themes, or by uploading videos associated with the webinar to gather more participants.
People attend webinars for the quality content they will be receiving from it. Don’t dedicate your entire webinar to promoting your product and services, rather provide your audience with top quality content along with a relevant and targeted sales pitch at the end of the webinar.
? Reach Highly Targeted Audiences:
If you are targeting global audiences, it is required to schedule your webinar during the right time, so the audience can enjoy a live webinar without any hassle.
? Promote your webinar:
? Use Webinar tools:
Remarketing attracts previous leads to your webinar, which helps prevents losing leads. It also increases the chances of conversions, because previous visitors provide a high potential of conversion.
? At the signup or registration process, ask registrants to give their twitter handle and other contact information, so you can monitor what they are saying about your firm.
? Increase Conversion Rates:
page. Use your company profile to promote this by updating statuses related to it.
? Offer something special:
Send reminder mails to registrants in order to remind them of the webinar. It will allow them to schedule their work accordingly and would help you get the maximum number of people for your webinar.
? Make a landing page:
? Offer something to attract your customers:
Content is the reason people register and attend your webinar, so without great content, either won’t get people to show up or you won’t get them to come back. Carefully select your topic/title/speaker based on your target audience’s interests and needs, as it relates to what your firm does. Generally speaking, webinars are intended to be educational—not “salesy”—so be sure that you create content that your audience finds helpful and valuable.